Nestled in the heart of picturesque Montclair, Valley & Bloom boasts vibrant, contemporary living spaces in a historic neighborhood.
Valley & Bloom is a lavish living experience, featuring luxurious amenities designed for a perfect lifestyle among the world’s most chic neighborhoods. Upon opening, this complex had only two residents in a building that featured 265 residential units and 9 retail units. Propark was selected to operate the garage and was responsible for filling it as quickly as possible.
Propark offered attractive monthly parking rates for area businesses and up to two free months of parking for new residents. We employed a variety of creative digital marketing strategies to bring in car dealership storage inventory, as well as winter storage for the general public. We also partnered with Parkwhiz to sell area event parking through Live Nation’s ticketing platform. To control labor expense, we augmented lean on-site staffing with our Cloudpark remote management center to process payments, vend gates and provide a high level of guest service delivery through two-way intercoms.
Our impact was significant. As the building matured to occupancy, we filled the garage and increased revenue by over 50% thereafter.