Propark’s in-house team of pricing analysts manage the day-to-day performance of both direct and third-party aggregators. Additionally, our specialists implement dynamic pricing strategies based on competitor rates, historical trends, and upcoming activity.
By leveraging the latest technology for our clients, we provide a higher level of service at a lower cost. Our custom-built parking access and revenue control systems seamlessly “click in” to our back-end systems, resulting in an intelligently-managed parking operation that proves more profitable.
Unique Parking Analytics
Our data analytics team analyzes KPIs through the lens of a parking operator, first and foremost, giving us truly unique insight. This allows us to make smart, data-driven decisions that maximize profitability, enhance service and improve our operations.
Propark’s CARma philosophy focuses on doing right by those we serve, whether it is our clients, our guests or our employees. From that ethos, a seed was planted – a seed of environmental awareness in all that we do. Propark began to focus on sustainable best parking management practices in our everyday operations. Upon realizing that we could affect the industry as a whole, Propark’s CEO, John Schmid, founded the Green Parking Council. This later became Parksmart, a 501(c)(3) organization dedicated to the sustainable certification of parking facilities. Parksmart is now the standard-bearing for sustainable certification in the parking world with its Certified Green Garage rating system.
We seek to integrate electric vehicle charging stations at our locations, offer complimentary tire inflation stations, utilize CNG shuttle buses at our near-airport facilities and provide our signature “Green Garage Oasis” sustainability package to our clients.
Propark is a firm believer that “People, Parking, Profit” is the new triple bottom line.
Our Parking People® are our most valuable resource. Because Propark is invested in the success and growth of each employee, we designed a comprehensive training program, entitled ProparkTHINK. Developed by a high-end hotel alumnus, this proprietary program offers expansive training and development opportunities, empowering our team in an intuitive, cloud-based learning environment.
Our in-house team of marketing professionals provide specialized services that other parking companies simply cannot match. We don’t rely on agencies that charge exorbitant fees for their services and cater to a variety of industries. Our marketing professionals are Parking People®, who deliver exceptional results at a fraction of what outside agencies cost. We leverage the right marketing mix for each individual property to optimize demand generation.
Revenue Control and Auditing
We understand the importance of protecting your revenue. Our in-house accounting department accurately tracks your asset’s financial performance with complete transparency. Using the latest technology and parking access systems, we actively audit every account under our management to ensure that all best practices are followed and the potential for revenue loss is eliminated.
Reliable Reputation Management
Online reputation is vital for all businesses – and parking is no different. Propark Mobility utilizes software that monitors the major customer review sites, with real-time notifications, so we can respond to guest feedback instantaneously. We use this feedback to address opportunities for process improvement in order to provide our guests with the best service delivery possible.
Proactive Risk Management
Safe moments in parking are a cornerstone of our operations, so our risk management team makes sure that our frontline staff is properly trained. We ensure that pre-existing damage is fully documented and that our professionals safely operate vehicles in tight quarters. Propark’s dedicated claims team responds to all claims within 48 hours, and our Cloudpark Command Center platform provides video archiving to protect you against fraudulent damage claims.