The Propark Difference

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Revenue Enhancement

Propark’s in-house team of pricing analysts yield manages the day-to-day performance of both direct and third-party aggregators. Our team of specialists implement dynamic pricing strategies based upon competitor rates, historical trends, and upcoming activity.


Leveraging the latest technology for our clients enables us to provide higher levels of service at a lower cost. Parking access and revenue control systems are custom-built to seamlessly “click-in” to our back-end systems. The end result is an intelligently-managed parking operation that is more profitable.

Data Analytics

Our data analytics team analyzes KPIs through the lens of a parking operator, first and foremost, giving us truly unique insight. This allows us to make smart, data-driven decisions to maximize profitability, enhance service and improve our operations.


Propark’s Carma philosophy focuses on doing right by those we serve, whether it is our clients, our guests, or our employees. From that ethos, a seed was planted – a seed of environmental awareness in all that we do. From there, Propark began to focus on sustainable best parking management practices in our everyday operations. Upon realizing that we could affect the industry as a whole, Propark’s CEO, John Schmid, founded the Green Parking Council, now known as Parksmart, a 501(c)(3) organization dedicated to the sustainable certification of parking facilities. Parksmart is now the standard-bearing for sustainable certification in the parking world with its Certified Green Garage rating system.

We seek to integrate electric vehicle charging stations at our locations, provide complimentary tire inflation stations, utilize CNG shuttle buses at our near-airport facilities, and provide our signature “Green Garage Oasis” sustainability package to our clients.

Propark is a firm believer that “People, Parking, Profit” is the new triple bottom line.


Our Parking People® are our most valuable resource. Propark is vested in the success and growth of each employee, through our comprehensive training program entitled Propark THINK. Developed by a high-end hotel alumnus, this proprietary program was developed with expansive training and development opportunities, to empower our team through an intuitive, cloud-based learning environment.


Our in-house team of marketing professionals provide specialized services that other parking companies simply cannot match. We don’t rely on agencies that charge exorbitant fees for their services, and that cater to a variety of industries. Our marketing professionals are Parking People® who deliver exceptional results at a fraction of what outside agencies cost. We leverage the right marketing mix specific to each individual property to optimize demand generation.

Revenue Control and Auditing

We understand the paramount importance of protecting your revenue. Our in-house accounting department accurately tracks your asset’s financial performance and ensures complete transparency and accuracy of information. We actively audit every account under our management to ensure that all best practices are being followed and that the potential for revenue loss is eliminated. We leverage the latest technology and parking access systems to ensure that every dollar is accounted for.

Reputation Management

Online reputation is vital for all businesses, and parking is no different. Propark Mobility utilizes software that monitors all of the major customer review sites, with real-time notifications so that we can respond to guest feedback instantaneously. We use feedback to address process improvement opportunities in order to provide our guests with the best service delivery possible.

Risk Management

Our risk management team ensures that our frontline staff is properly trained, with safe moments in parking being a cornerstone of our operations. We ensure that pre-existing damage is fully documented and that our professionals safely operate vehicles in tight quarters. We have a dedicated claims team that responds to all claims within 48 hours, and our Cloudpark Command Center platform provides video archiving to protect you against fraudulent damage claims.

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