Three Ways to Reduce Your Hotel Parking Costs

It’s no secret that the economic impact of COVID-19 has touched businesses of all sizes, from the smallest local stores to the biggest worldwide brands. Through our existing partnerships with hotels, Propark Mobility has seen the pandemic’s effect on the hospitality industry in particular, as its revenues, expense dynamics, and profitability so often reflect the global socioeconomic environment. Below, we outline three crucial areas to explore before making another financial decision for your company.


Three Cost Saving Opportunities

Renegotiate Existing Deal Structures

In 2020, hotels averaged 44% occupancy and saw a year-over-year decrease of 47.5% in total revenue per available room (TRevPAR) as reported by As a result, it has become increasingly important to reduce costs in all available business areas. In the case of operations or management fees, which can account for 20% of overall expenses, reevaluating and renegotiating could significantly impact costs when adjusting to the decrease in room occupancy.

Streamlining Managerial Positions

According to Hotel News Resource, gross operating profit per available room (GOPPAR), when compared to the same time last year, fell 103.4% as recently as November. This has resulted from expenses – especially General & Administrative (G&A) labor costs – remaining high despite the declining demand. Because of the changing socioeconomic dynamics, payroll expenses, like salaries and wages, have required adjustment in order to maintain business operations throughout the pandemic. To establish a long-term solution, the selection of a third-party vendor, like a parking operator, who has multiple properties in the area can prove frugal. With a prominent presence, one manager can oversee multiple locations, ultimately decreasing your hotel’s salary expenses and providing the financial cushion needed for greater success moving forward.

According to Hotel News Resource, gross operating profit per available room (GOPPAR), when compared to the same time last year, fell 103.4% as recently as November.

Preventing Liability Claims

Unfortunately, fewer employees on the payroll means less capacity for guest oversight, which can make your business vulnerable to increased liability claims. Among the top expense drivers in the industry, these claims could cost your hotel upwards of $100,000. In order to safeguard against this possibility, selecting third-party vendors who, like your hotel, implement strict safety measures and invest in employee training becomes vital. This is especially true for the vendors who directly interact with your customers’ private property, such as their vehicles.

Three Propark Solutions

Reimagining Current Deal Structures

With a flexible management fee, hotel finances can be redirected to business areas that require immediate attention while revenue normalizes. Propark understands your urgent need to reduce costs now and is committed to working with you on the road to fiscal recovery.

Streamlining Managerial Position with a Large Local Presence

Propark has multiple locations in the Greater Denver area. With that, Propark can offer the support of its existing presence to streamline managerial positions, effectively reducing G&A labor costs. This will position your company for stronger growth in 2021, as occupancy rates are expected to increase by 30.5%, as reported by STR.

Propark’s local reach extends to the award-winning Canopy Airport Parking, near Denver International Airport. A sustainability leader in the field, Canopy is Certified LEED Gold by the U.S. Green Building Council and has Parksmart certification.

Preventing Liability Claims Better Training of Employees & Implementing Technology

Propark can also provide increased physical and financial safety through on-site employees and technology. Our highly trained valets safeguard against potential costly liability claims for destruction of property by photographing existing vehicle damage upon arrival and tracking it in our system. Additionally, our Cloudpark Remote Management System provides round-the-clock service with increased safety features and a staff of concierge-quality managers available to customers at the push of a button.


Partner with Propark

As a third-party vendor ourselves, Propark recognizes the important role our employees play in the satisfaction and safety of your guests, as well as the way we can contribute to the hospitality industry at this unprecedented time. With this in mind, Propark is prepared to help you reimplement guest services with a safe and cost-effective plan. If you’re interested in learning more about our solutions, contact Regional Vice President Jennifer Atkins at or fill out the form below.




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