How Propark Mobility Grew Revenue by 10.65% at Z Airport Parking

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At a Glance

10.65% YOY

revenue increase

YOY increase

in car counts

Online sales

conversions boosted

The Challenge

Located in East Granby, CT, Z Airport Parking serves customers traveling through Bradley International Airport. When the off-airport parking business sought to grow their online revenue, Propark Mobility stepped in to assist, employing a plan designed to enhance brand awareness, drive business, and create a repeat customer base through strategic marketing practices.

The Solution

Propark developed and implemented a comprehensive marketing plan to achieve these goals and differentiate Z Airport Parking from its competitors. We offered discount coupons online, implemented targeted SEO marketing strategies, set up a competitive pricing model, and developed a user-friendly, prepaid reservation system that simplified the parking process.

The Result

This resulted in a dramatic increase in online sales conversions, many of which were new business. In addition, revenues increased 10.65% year over year. Alongside revenue, car counts and repeat customers increased annually, as well, positioning Z Airport Parking as a leading near-airport brand for Bradley Airport.

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