Propark’s Lightning Pay Unlocks New Revenue Stream for the AC Hotel Lansing

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At a Glance

$0 in

payroll or equipment expenses


revenue in one month

2x ROI

within first month

The Challenge

When the AC Hotel Lansing opened its doors, its adjoining parking lot proved to be a new revenue opportunity. The 350-space lot – positioned near off-campus university housing, popular local businesses, and a bustling main road – was being used by non-paying parkers who sought off-street parking. To capture all available revenue, the hotel’s developer sought a technology-based solution that would effectively monetize the parking lot without requiring additional payroll expenses or traditional PARCS equipment.a

The Solution

After working closely with the developer throughout the building process, the Propark Mobility team proposed implementing the company’s proprietary mobile payment technology, Lightning Pay, which only required the installation of instructional signage. Propark conducted a site evaluation and strategically placed banners at driveway entrances, in elevators and stairwells, and near the hotel’s front desk. This allowed hotel guests and nearby visitors to easily scan the sign’s QR code, which directed them to a secure mobile payment website, where they paid directly from their phone using a credit card, Apple Pay, or Google Pay.

The Result

Within the first month of operation, Lightning Pay captured over $20,000 in revenue, more than doubling the AC Hotel Lansing’s return on investment. With the signage easily guiding parkers through the mobile payment process, the hotel successfully secured revenue from both hotel guests and local patrons frequenting nearby businesses. This not only streamlined each parker’s experience, but also safeguarded against lost revenue without requiring additional payroll expenses or the installation of traditional PARCS equipment.

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